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Wal-Mart Premieres Personal Photo DVD Movies Announcing: Mymoviemaker By Avinci Experience

Bentonville, AR (PRWEB) August 7, 2007 -- Wal-Mart Stores (http://www.walmart.com/), Inc. (NYSE: WMT) and Sequoia Media Group (http://www.sequoiamg.com/) today announce the launch of myMovieMaker (http://www.sequoiamg.com/mymoviemaker/), a new product now available at all Wal-Mart stores that instantly transforms consumer digital photos into personalized DVD movies.

For the first time, consumers can create professional personalized DVD movies right in the store using a photo center touch screen kiosk. Powered by the "aVinci Experience," developed by Sequoia Media Group, LC, the product line utilizes Hollywood-style effects and themed storyboards to build a professional movie production. Over 50 movie themes are available for significant life events such as weddings, vacations, graduations, life tributes, holidays, sports and many others. myMovieMaker's themes put personal photos into context, releasing the emotions that make the event memorable.

aVinci's unique technology establishes a new standard for personal media productions. Consumers no longer have to settle for typical slideshows with ordinary transitions. myMovieMaker provides an innovative way for the public to preserve and treasure life's valued memories, yet it requires no complicated software, skills or training. The process of creating professional personal movies can now be accomplished in just a few minutes. The steps are simple: choose a theme, add photos, and select a music soundtrack. The solution then automatically creates the DVD movie with personalized case cover, DVD label, and thumbnail insert.

"Wal-Mart is committed to offering its customers affordable products and cutting-edge technology," states Joe Lisuzzo, director of Wal-Mart Photo Services and Marketing. "We are pleased to be the first retailer to offer such a powerful, affordable, and easy solution for customers to share life's events in a truly creative way."

myMovieMaker DVD productions start at $12.86 and can contain up to 40 personal photos. Beginning today, myMovieMaker will be available in all 3,500+ Wal-Mart Stores on over 5,500 photo kiosks located in the one-hour labs. For more information, visit www.sequoiamg.com/mymoviemaker.

About Wal-Mart Stores, Inc. (NYSE: WMT)

Every week, millions of customers visit Wal-Mart Stores, Supercenters, Neighborhood Markets, SAM's Clubs or a subsidiary location in 15 countries around the world. In each of the countries where Wal-Mart operates, the company and its Foundation are committed to a philosophy of operating globally and giving back locally. Wal-Mart (NYSE: WMT) is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $270 million to these local communities. To learn more, visit www.walmartfacts.com, www.walmart.com or www.walmartfoundation.org.

About the aVinci Experience

Sequoia Media Group, LC, developer of the "aVinci Experience", is based in Draper, Utah, and is revolutionizing the way users unleash the emotions behind life's most important memories. Sequoia Media Group developed the aVinci Experience to simplify and automate the process of creating professional-quality multi-media productions using personal photos and videos. This technology delivers a complete, refined solution - not a complicated software tool requiring time and training to execute. The aVinci Experience creates not only DVD's, but also print products such as themed posters and photo books in addition to "streaming" options for sharing digital media via the internet and wireless environments. For more information, visit www.avincimedia.com.

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